backlinks
Links originating from one website and pointing to another website or web page.

bandwidth
The amount of information you can send through an Internet connection, usually measured in bits per second (bps).

black hat SEO
The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic (as opposed to white hat SEO). Use only at the risk of being banned from the search engine results.

bot
Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.). Also called web robots, web crawlers, internet bots, or spiders.

bounce rate
The percentage of visitors to your site that leave without viewing any other pages.

breadcrumbs
Navigational technique used to help search engines and shoppers navigate through your site and understand the relationship between pages.

browser
Tool used to view web pages. The most popular browsers are Internet Explorer, Firefox, Chrome, Safari, and Opera.