301 redirect
Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to a 302 temporary redirect)

above the fold
The web page content that is visible in the browser window without the need to scroll.

affiliate
A person, organization, or establishment that drives traffic to a merchant’s web site for a percentage of successful sales transactions.

alt text
Text that is displayed instead of an image when the user or browser is unable to view the image. TIP: Include strong keywords in your alt text to aid in search engine optimization.

AVS
Address Verification Service: A third-party service that reduces credit card fraud by confirming the card holder’s address information when the physical card isn’t available to swipe through an MSR device (e.g., as with telephone orders). AVS processing doesn’t affect whether the charge is approved. Instead, AVS indicates whether or not the address provided by the customer matches the address on file with the credit card company so that the merchant can decide whether or not to process the charge.

backlinks
Links originating from one website and pointing to another website or web page.

bandwidth
The amount of information you can send through an Internet connection, usually measured in bits per second (bps).

black hat SEO
The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic (as opposed to white hat SEO). Use only at the risk of being banned from the search engine results.

bot
Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.). Also called web robots, web crawlers, internet bots, or spiders.

bounce rate
The percentage of visitors to your site that leave without viewing any other pages.

breadcrumbs
Navigational technique used to help search engines and shoppers navigate through your site and understand the relationship between pages.

browser
Tool used to view web pages. The most popular browsers are Internet Explorer, Firefox, Chrome, Safari, and Opera.

cache
Copy of a web page stored by a search engine. When you search the web, you are not actively searching the whole web, but are searching files in the search engine index.

CISP
Cardholder Information Security Program: one component of PCI compliance for Visa. CISP establishes a set of 12 industry-wide requirements designed to protect sensitive information from being compromised. These 12 requirements, which also include numerous sub-requirements, are directed at all businesses that store, process, or transmit cardholder information.

conversion
A marketing term that indicates a goal has been reached. If the goal is to sell a product, conversion is reached when a visitor to your site becomes a buyer.

conversion rate
The percentage of visitors who are converted into buyers.

cookie
A cookie is a small text file that is saved on the computer of a person visiting a website. Cookies are used as a temporary holding place for information related to the person’s activity on the site. Cookies are typically used to analyze website traffic and visitor behavior, personalize content, manage shopping carts, and deliver targeted advertising.

CPGateway
A service offered by NCR that allows you to obtain credit card authorizations from your processor using the Internet, rather than a dial-up connection. CPGateway is faster and more reliable than dial-up communications and can provide 2-second authorizations.

cross-sells
Items that appear in the shopping cart as impulse buys.

CSS
Cascading Style Sheet: A style sheet language that controls the look and feel of a website, including the appearance of text, graphics, lists, links, and all other visual elements on a web page.

CSV
Comma Separated Values: A type of file used to store data values which are separated from each other by commas.

Customer Connect
Email marketing service from NCR that’s fully integrated with Counterpoint retail management software. Customer Connect gives you the data needed to effectively connect with your customers, drive sales, and increase customer loyalty.

CVV
Card Verification Value: Three or four digits printed on the back of a credit card that identify the credit card holder. For AVS transactions, the merchant can request a CVV number from the customer, which is compared to the CVV that’s on file with the credit card company to verify the card holder’s identity. CVV processing doesn’t affect whether the charge is approved, but it does reduce credit card fraud when the physical card isn’t available to swipe through an MSR device (e.g., as with telephone orders).

DNS
Domain Name System: An Internet service that translates domain names in IP addresses. Used to resolve domain names to specific host computers

domain name
A name that it used to identify a web site. For example, the domain name for NCR is ncr.com

E-Zine
An online newsletter

favicon
Favorites icon: A small, 16x16px or 32x32 image assoicated with a website that’s displayed inside the browser’s address bar and bookmark/favorites menu. Favicons help brand your site, increase your link’s prominence in each shopper’s list of favorite websites, and remind shoppers to visit you again.

firewall
A series of network security measures that establish and monitor restricted access to a network of servers. Firewalls can refer to hardware, software, or a combination of both. A firewall examines each network packet to determine whether or not to forward it toward its destination.

FTP
File Transfer Protocol: A software tool that allows you to transfer files from your local computer to your website server.

gateway
A transaction bridge between a customer and a payment processing service that is used to transfer money between the customer and the merchant.

hosting
A term used for storing and maintaining files, email, or domains on a server that is connected with Internet.

IP address
An identifier for a computer on the Internet. The format of an IP address is a 32-bit numeric address written as four numbers separated by periods. Each number can be zero to 255. For example, 100.160.102.5 could be an IP address. A web hosting server may have one or many IP addresses.

ISP
Internet Service Provider: A company that gives you access to the Internet.

keyword
A term or phrase used in a search to filter for content that is of significant importance to that term or phrase.

keyword density
How often a keyword or keyword phrase is used on a given web page.

LAMP
The combination of several free, open source software packages including Linux, Apache, MySQL, and PHP which are the principal components needed to build a viable general purpose web server. Also called a Web stack, a LAMP stack uses Linux as the operating system, Apache as the Web server, MySQL as the database, and PHP as the object-oriented scripting language.

landing page
A page on your site where a visitor arrives after clicking a link or advertisement.

link juice
The value and authority transferred from one web page to another via hyperlinks (or links). Link juice affects a website’s page rank, a factor used to rank a search engine results page.

locale
A set of configurations that defines the website’s language, country, tax rate, and other settings.

Magento
The platform on which NCR Retail Online is built. Magento is a powerful, open source ecommerce and mobile commerce platform that runs in the LAMP environment.

meta tags
Behind-the-scenes information about a web page that includes a description of the web page plus targeted keywords. Search engines use Meta information to help determine who you are, what you’re selling, and how to rank your site. Meta information is used by search engines to determine the page title, description, and page keywords.

nofollow
A link attribute that notifies Google to exclude a paricular link for the PageRank and search algorithms.

NRO
NCR Retail Online: The ecommerce solution that’s fully integrated with CounterPoint retail management software from NCR Corporation.

opt-in
A process for allowing people to sign up for marketing emails from you.

opt-out
A process for allowing people to request that you stop sending marketing emails.

package
A collection of related themes.

pay-per-click
A form of advertising by which the marketer pays an organization (such as Google) every time an advertisement is clicked.

PCI
Payment Card Industry: Refers to debit and credit cards and their associated businesses. PCI Data Security Standards (PCI DSS) are developed and implemented through a collaborative effort from American Express, Discover, JCB, MasterCard, and Visa.

PHP
A programming language used to create dynamic web pages.

privacy policy
A document or webpage that explains the merchant’s policies for handling customer information.

profile field
A code, date, numeric, or alphanumeric field in CounterPoint that allows you to record additional information about items, customers, and vendors.

QR Codes
Quick Response Codes: Square, matrix-style barcodes that are easily scanned using any modern mobile phone. The special barcode may be used to encode text, a website address, or other data that can be easily read by smart phones. Most commonly, retailers use QR Codes to send the shopper to a specific website for a specific reason.

reciprocal link
The practice of placing a link from website A to website B strictly because website B is linking to website A.

redirect
A method used to alert browsers and search engines that a page has been moved. A 301 redirect indicates a permanent change, whereas a 302 redirect indicates a temporary change.

related products
Items that appear with a specific product that your customers would ideally buy in addition to the original product.

robots.txt
A text file placed behind the scenes on your website that tells web crawlers and other web robots which pages on your website to ignore. Pages that are ignored will not be indexed by search engines. Example: If you have two versions of a web page – one for normal viewing and one for printing – you probably want robots to ignore the printable version so you won’t be penalized for duplicate content.

RSS feed
Really Simple Syndication: A technology that creates web content syndication and allows web users to subscribe to product feeds, websites, and blogs.

SEM
Search Engine Marketing: A form of Internet marketing geared towards increasing the visibility of your online store in search engines

SEO
Search Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors.

sitemap
A page that provides search engines with an efficient, alternate route through your site.

spider
A program used to fetch files from the internet for the purpose of indexing in search engines. Also called a web crawler, a spider follows links on web pages to find additional pages to index.

SSL
Secure Sockets Layer: Certificate that guarantees a website’s security from the moment your store goes online. The SSL certificate encrypts sensitive information—such as your customers’ names and credit card numbers—for safe transfer over the Internet.

template customer
A CounterPoint customer record that determines the default values for new customers.

up-sells
Items that appear with a specific product that your customers would ideally buy instead of the original product. Up-sells typically have a higher value or are more advanced than the item the shopper currently plans to purchase.

vulnerability scan
Process that examines a system for security flaws in the same manner that a hacker would.

white hat SEO
The use of accepted SEO practices in order to get higher rankings, more traffic, etc. (as opposed to black hat SEO).

whois
The owner on record for a particular domain. Some domain registrars allow you to hide the ownership data of your site.

wiki
Software which allows information to be published using collaborative editing. The term ’wiki’ comes from the Hawaiian phrase ’wiki wiki’ which means ’super fast.’

WYSIWYG
What You See Is What You Get: An editor that allows you to format text and insert images for your website content.

XML
Extensible Markup Language: A markup format derived from SGML that it used to format information for publication and distribution.